Collection: Loved Before

"Several years back, during my time as a volunteer at a charity shop, I observed the influx of second hand toys arriving at the store. 

These pre-loved toys, often handed over with cherished memories and sentimental significance, were carelessly cast aside, sometimes relegated to becoming dog toys or, even more dishearteningly, destined for landfill. 

It became evident to me how the love, the vibrant life, and the stories of these eco toys were at risk of being lost and forgotten in an instant."

Loved Before was born with the mission to revolutionise our perspective on sustainable toys.

"By redefining our attitudes toward pre-owned items through the medium of pre loved toys, we aim to demonstrate that, far from diminishing in value, an eco-friendly toy, once cherished, is made even more valuable by the love and life it has already experienced."

• The "Spa" Treatment: Once in the care of Loved Before each preloved soft toy undergoes our affectionately named "spa" process—a meticulous deep cleaning that ensures they are fresh, hygienic, and ready for a new chapter. Each toy is individually assessed when it arrives at HQ to determine the best cleaning process for that specific soft toy - each toy is given a name and a story to prepare them for their new adventures and future - Toys are donated and this can save them from landfill and give them a new life.